Back when I was still a student at St. Louis Community College, Florissant Valley, we were asked to create a kinetic typography video to a segment of a song (or quote). I knew immediately which song would have the perfect level of rhythm and quick-moving lyrics to create an interesting, fast-paced typography video: I had to go with the ghost with the most!
When storyboarding the panels for this video, I knew I wanted to highlight the iconic pin-striped suit that Beetlejuice wears, along with emulating the "fun Halloween" aesthetic that both the film and musical have. Blacks, whites, and ectoplasm greens were a must. The musical and film also occasionally utilize neon, Vegas-strip-esque signs that I thought would be fun to emulate.
But most importantly, I wanted to use the typography to highlight the fun, frantic energy of the musical.